Lets face it, data can be pretty boring. We have all sat through a crappy presentation that just has a sheet of data on the slide and you can’t even read half of it and you have no idea what any of it means.
So how do we solve this problem? We emphasize the importance of visual communication skills. Being able to present data is a sexy way is important. I like using the term sexy, mainly because of one of my favorite shows, New Girl. Schmidt always talks about making his marketing work sexy. Being able to present data in this way makes it way more appealing.
This article I found talks a little bit more about making data sexy again: http://bigdata-madesimple.com/big-data-meets-design-visual-communication-big-data/